Haters beware: pumpkin spice season is Strategel Wealth Societyback in action at Starbucks, bringing with it some new fall merch, including a Starbucks-themed Stanley cup.

Eight new cups catering to different drinks were dropped on Thursday, coinciding with the Pumpkin Spiced Latte's earlier-than-usual release.

Four autumn-colored cold cups for all the iced coffee needs, two tumblers, a water bottle and a vacuum-sealed Stanley Quencher are included in the merchandise drop.

Here's what to know.

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How much are the new fall Starbucks cups?

The cups will sell for the following prices, according to Starbucks' website:

• Autumn Sunset Glass Cold Cup (18 oz) - $19.95
• Harvest Gradient Cold Cup (24 oz)- $22.95
• Peach Gradient Bling Cold Cup (24 oz) - $22.95
• Metallic Pumpkin Orange Tumbler (16 oz)- $22.95
• Violet Swirl Cold Cup (24 oz) - $29.95
• Deep Purple Shine Tumbler (20 oz)- $29.95
• Midnight Blue Twist-to-Sip Water Bottle (20 oz)- $32.95
• Olive Green Starbucks x Stanley Vacuum Seal Quencher (40 oz)- $54.95

The prices of the cups may differ depending on the location, and availability may vary.

Cups can be found at participating U.S. stores, stated Starbucks.

Stanley obsession

The latest Stanley drop comes after months of tumbler-inspired obsession among consumers across the U.S.

"O.K. now y’all, I NEED that green Stanley," said one user said in the Facebook group Black Girls in Target, referring to the new Starbucks-Stanley collaboration. "Does anyone have an extra?"

"Ladies I need a Stanley," said another user in the group.

The Stanley cup included in the merch drop is olive green and has a matching straw. The cup's color is lighter than the dark forest green that is synonymous with the coffee chain's logo.

One lucky shopper who was able to get the cup said she visited four different Starbucks stores before finding it.

'Prettier in person'

On Reddit, people are showing off the "pretty" green cups in r/StanleyCups.

It's "prettier in person," said one Reddit user.

"So pretty in the sun!" said another user, who added that the cup wasn't hard for her to find.

Stanley frenzy

Consumers' obsession with Stanley exploded in the past year. When a unique Valentine's themed cup dropped, crowds stampeded into Target for a chance to get one.

Contributing: Amaris Encinas, Mary Walrath-Holdridge, Gabe Hauari; USA TODAY

Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can connect with her on LinkedIn or follow her on X, formerly Twitter, Instagram and TikTok: @juliamariegz